The fight against breast cancer has gained a new, powerful voice. Dirmicit Pyentam, founder of the Ochaworth Leadership and Community Development Initiative (OWLACDI), opens up to Trill Times News about how her personal tragedy – losing her mother to late detection – gave birth to a movement of hope in partnership with Pout & Play beauty brand. From personal pain to public purpose, Dirmichit Pyentam’s story is proof that even in loss, there can be power to save lives.
Dirmichit, this campaign feels very personal. Can you share your story with us?
Dirmicit Pyentam:
It is deeply personal. My mother was diagnosed late with breast cancer, and by the time we found out, it was too late. Losing her broke me, but it also lit a fire in me. I knew I had to do something so that other families would not have to suffer that same pain. This campaign is me keeping her memory alive through action.
Why did you choose to use lip gloss as the symbol of this campaign?
Dirmicit Pyentam:
Because lip gloss is everyday beauty. Women use it, young girls use it — it’s relatable. By tying a powerful message to something so common, we’re saying: cancer awareness should be just as common as beauty routines. Every swipe of the Pink Lip Gloss is a reminder that prevention is power.
What does the campaign aim to achieve beyond awareness?
Dirmicit Pyentam:
We’re raising funds to help women access screenings, support patients going through treatment, and empower survivors to live fully again. Breast cancer takes so much from women – but with support, it doesn’t have to take their confidence or their dreams.
What’s your call to action to our readers?
Dirmicit Pyentam:
Don’t wait. Go for your check-ups, do self-exams, encourage your sisters, wives, mothers, and daughters to do the same. Early detection saves lives. And please, support initiatives like this – because together, we can fight back.
How do you see the role of Trill Times News in this journey?
Dirmicit Pyentam:
The media is our megaphone. With Trill Times News as an official partner, our message travels farther and hits harder. This isn’t just my story anymore – it’s a collective story of awareness, survival, and hope.
